Get students thinking about who they are, what they want, and how they can achieve their goals by understanding the power of social interaction and developing business acumen.
It can be overwhelming.
Artists don't want to believe that a good business strategy applies to music, but it does. You are selling a product just like McDonalds is selling a hamburger, but you are selling yourself.
MAJOR POINTS OF DISCUSSION
1 - WHO ARE YOU AND WHAT DO YOU WANT?
The difference between being a working musician and an artist, the connections that pay off, the different paths that work, and why you can die from exposure.
2 - RECOGNIZING AND CREATING OPPORTUNITY.
Networking and professionalism tips that will get you noticed and keep you in demand.
3 – BRANDING & MARKETING.
Effectively developing and promoting yourself and your music. Laying the groundwork for an effective campaign, and doing it all yourself vs. getting help from a pro.
4 – PUTTING YOURSELF WHERE THE RIGHT PEOPLE WILL HEAR YOU.
You are in the entertainment business! Finding your audience, turning fans into super fans, and why good banter is just as important as a good song.
5 – BUILDING A TOUR.
Booking, budgeting, and planning a tour. What you need to consider if you want to build a profitable tour, locally, regionally or nationally.
WHO WE ARE
Curtis Brengle and Julie Ragins are 30 year veterans in the Los Angeles music scene, recording, performing, and touring with The Moody Blues, Sheena Easton, American Idol, Engelbert Humperdinck, Sergio Mendes, the Pointer Sisters, Ray Charles and more. In 2015 the two created the project PEAR DUO and today have a flourishing duo show that is touring the country doing house concerts and community concerts.
"This amazing duo was informative, inspiring, and simply sensational! My students are begging me to bring them back to the school. Curtis and Julie are "walking the walk" in the real world of Commercial Music and NO ONE has a better resume than the two of them!"
Doug Norwine Asst. Prof. of Music. Director of the Johnny Mann Center for Commercial Music. S. Carolina School of the Arts - Anderson University
CREATE WITH THE HEART OF AN ARTIST - SELL IT WITH THE MIND OF A BUSINESS PERSON.
We are currently booking master classes for the fall 2018 semester. For inquiries you may email us here, or to reach Julie directly please call 818-275-7896